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Why an online business is something to consider Digital marketing and online business – these are two things I love. I’ve wanted to start an online business for as long as I can remember. I’d always go down different rabbit holes as a teenager, experimenting with selling apparel online, creating an online blog, playing with … Read more

Making sure you reach the finish line As a person that sets many goals, I often get overwhelmed or feel like I’m underperforming, just because I’m not meeting everything that I’m supposed to be doing. One of my main goals right now is launching an online business that generates sustainable income. To me, that’s step one in … Read more

Using alter egos to progress in business This was an interesting podcast on how developing an alter ego can help people do better in business. As human beings, we all have certain weaknesses, insecurities, or general character traits that might hinder our performance in business. While these are not necessarily bad or negative traits, they … Read more

Using a prelaunch strategy to create an engaged audience Building an engaged audience is so important, just because of the fact that you have a pool of people that are ready to buy. They are active, nurtured, and have trust / confidence in you.. which basically means that they are way more likely to buy any … Read more

Creating High-Performance Ads: A Strategic Approach to Ad Creative for Facebook & Instagram In the world of online advertising, I’ve found ad creative to be the unsung hero, directly influencing up to 56% of brand sales from digital campaigns on platforms like Facebook and Instagram. Knowing the ins and outs of Facebook ad creative can … Read more