6.5x ROAS on High-Ticket Skincare for Divinom Healing, the Dubai Skincare Brand by Ayesha Depala, with Meta Ads and a Quiz Funnel
Divinom Healing, the Dubai skincare brand by Ayesha Depala, sells premium beauty and wellness products online. Since June 2026, Gateway Marketing Digital has run its Meta ads and sales funnel, with the strategy led by Ambreen Hasan. In the first three months, our skincare Meta ads and quiz funnel delivered a 6.5x return on ad spend on high-ticket orders averaging AED 3,281, more than doubled the funnel conversion rate, and built a customer base where around 1 in 4 customers reorder.
Client Overview
Divinom Healing sells premium Ayurvedic-inspired beauty and wellness products online from Dubai. Ayesha Depala has worked with us across two brands since 2022, and we designed and built the brand’s luxury Shopify store.
In June 2026 the brand hired us to turn Meta ads into a predictable source of high-value sales, and to prove the model in three months before scaling into new markets.
Objective
Our Approach
The Strategy Decision, One Problem and One High-Ticket Hero
Ambreen Hasan chose not to market Divinom as a general beauty brand. A general beauty brand competes on price with every other label in the feed. Instead, she positioned Divinom on one specific category of skin problems it could solve, and led with its higher-ticket skin healing set to generate revenue fast.
That decision shaped everything that followed: who we targeted, what the creative said, and why every order carried a high value from the first month.
A Quiz Funnel Built to Deliver That Strategy
A high-ticket set rarely sells from a single ad click. We built a free skin assessment quiz as the first step: every answer fed a personalised recommendation, and the results page became the sales page, with a clear choice to buy online or book a consultation.
We paired the funnel with founder-led video and real customer testimonials, so cold audiences had a reason to trust the brand before spending. Every quiz lead entered one CRM, with an instant email and a WhatsApp follow-up so the sales conversation started while interest was high, and a long-form email nurture carried leads who were not ready yet.
Because many sales close in a chat, we built tracking that connects every ad to every sale, whether it closed at checkout, on WhatsApp or by direct payment. Retargeting audiences built from that data became the engine of the account.
Scaling Spend While Returns Rose
With the funnel and tracking in place, we increased the budget each month, and returns rose with it: from 5.1x in the first month to 7.0x in the third. Monthly orders more than doubled over the same period. A funnel that gets stronger as spend rises is ready to scale, and that is what the brand did next.
The Results
In the first three months:
Inside the Campaigns
“Thank you so much for your valuable time and your expertise. It has been a pleasure working with you and your team so far.”
Scaling Further Together
After the first three months, Divinom moved into an ongoing partnership and scaled its budget. We are now taking the funnel into new GCC markets, widening the advertised range across the brand’s beauty and wellness line, rebuilding the quiz funnel on faster pages with local pricing, and moving email to a dedicated platform to sell to the brand’s growing subscriber base.
Frequently Asked Questions
How do you market a high-ticket skincare brand with Meta ads?
Position the brand on one specific problem it solves, lead with a higher-ticket hero product, and invite people into a free first step before asking them to buy. This is the strategy we built for Divinom Healing, and it delivered a 6.5x return on ad spend in its first three months at an average order of AED 3,281. A premium skincare purchase is considered, so the funnel after the click does most of the selling.
What is a good ROAS for e-commerce Facebook ads?
For a premium e-commerce brand with a strong funnel, holding above 4x is a good result. Our campaigns for Divinom Healing averaged 6.5x over the first three months and rose every month, from 5.1x to 7.0x, as the budget grew. Returns climb when retargeting, follow-up and creative all run on the same clean tracking data.
Do quiz funnels work for e-commerce?
Yes, especially for high-ticket products. The quiz funnel we built for Divinom Healing more than doubled the funnel conversion rate, from 1.06% to 2.37%, in three months. A quiz makes a buyer feel understood before being asked to spend, which is exactly what a premium purchase needs.
How do you track Facebook ad sales that close on WhatsApp?
Connect every channel to one record. For Divinom Healing we paired the Meta pixel with server-side tracking, UTM parameters and WhatsApp reference codes, then synced every online and direct payment into one lead record. That is how we could report a 6.5x return on ad spend that includes the many sales that closed in a WhatsApp chat rather than at checkout.