A Website and Landing Page Rebuild That Turns 14.9% of Visitors Into Enquiries for 7 Dimensions Medical Center, a Dubai Multi-Specialty Clinic
7 Dimensions Medical Center (7DMC) is a multi-specialty medical centre in Dubai. MedSpa Marketing rebuilt its website and built its offer landing page system as one conversion platform, with the strategy led by Ambreen Hasan. Our clinic website design protected the site’s organic traffic and gave 7DMC a premium presence, and our landing pages now turn 14.9% of visitors into enquiries, more than double typical landing page conversion rates and above our 12.5% target, with 580 enquiries in 30 days.
Client Overview
7DMC is a DHA-licensed outpatient medical centre with 23 specialty clinics, serving patients across Dubai from two branches. We have run its marketing since 2021, including the performance campaigns behind 14,800+ leads and online bookings.
By 2023 the clinic had outgrown its website. We were hired to rebuild it without losing search traffic, and then to build the landing pages that turn ad clicks into enquiries and booked appointments.
Objective
What We Built
A Premium Website That Protected Organic Traffic
Most of the site’s visits came from organic search, so the first strategic decision was what not to change. We kept the site on WordPress and kept its URL structure, then audited about 255 legacy URLs and decided page by page what to keep, merge or redirect.
We redesigned the site from the ground up with a premium look, rebuilt the navigation strategically around patient journeys, wrote the content for all 23 specialties in English and Arabic, and put booking and WhatsApp one tap away on every page. The new site was live in about three months.
A Conversion-Led Landing Page for Every Offer
Ambreen Hasan then moved paid traffic off the main site entirely. A clinic homepage has to serve every department, so we built a dedicated landing page for every advertised offer, each with one job: get a booking or a WhatsApp message.
Every page follows the same conversion framework: a clear offer and price, doctor credibility, real patient reviews, answers to common objections, and booking in two taps. There are now 28 offer pages live across the clinic’s departments.
Two Branches, Split Tests and Speed
When the clinic opened its second branch, we rebuilt the system for two locations in a single day, so every enquiry reaches the right branch. New pages launch with A/B variants judged on enquiries, not clicks, and every enquiry is tracked to its page, offer and branch.
We also optimised every page for mobile speed, lifting Google’s mobile performance score on key pages from 51 to 87 and 59 to 90.
The Results
Inside the Campaigns
Scaling Further Together
We keep building on the platform. New offer pages launch as the clinic adds treatments in both branches, each going live with two variants so the winner takes the traffic, and we are extending the branch launch pages that support its growth in Jumeirah.
Frequently Asked Questions
What is a good conversion rate for a landing page?
Most landing pages convert around 5 to 7% of visitors, so for paid traffic to a clear, fixed-price offer, anything above 10% is a strong result. The landing pages we built for 7 Dimensions Medical Center convert 14.9% of visitors into enquiries, more than double the typical rate, with the best pages above 20%. Pages built around one offer and one action always outperform a general website page.
How do you redesign a website without losing Google rankings?
Keep the platform and URL structure wherever you can, and redirect every URL you retire. When we redesigned the 7DMC website, most visits came from organic search, so we stayed on WordPress, kept the URL structure and mapped about 255 legacy URLs before launch. A full platform migration is the riskiest move a site with organic traffic can make.
What makes a good medical website?
It builds trust fast, makes every department easy to find, and puts booking one tap away on every page. The 7DMC website we rebuilt covers 23 specialties, built in English and Arabic with booking on every page, and our landing pages turn 14.9% of visitors into enquiries. A premium design is what convinces patients to choose one clinic over another.
Should you send ad traffic to your website or a landing page?
To a landing page, one per offer. A clinic homepage has to serve every department, while an offer page has one job: get a booking or a WhatsApp message for one treatment. Our 28 offer pages for 7DMC produced 580 enquiries in a single 30-day period.