14,800+ Leads and Online Bookings and a 4x ROAS in the First 90 Days for 7 Dimensions Medical Center, a Dubai Multi-Specialty Clinic, with Meta and Google Ads
7 Dimensions Medical Center (7DMC) is a multi-specialty medical centre in Dubai. MedSpa Marketing has run its paid advertising since 2021, with the strategy led by Ambreen Hasan. Our medical centre marketing delivered an estimated AED 322,500 in sales in the first 90 days, at a 4x return on ad spend, and from September 2023 to October 2026 our Meta ads generated 14,800+ leads and online bookings, including 3,100+ online bookings tracked directly from the ads, at an average of about AED 96 each. Across the services we advertise, the clinic itself has logged 20,000+ appointments since June 2024.
Client Overview
7DMC is a DHA-licensed outpatient medical centre with 23 specialty clinics, from dental and gynaecology to chiropractic and aesthetics, serving patients across Dubai.
The clinic was spending heavily on ads and receiving plenty of messages, but too few of them became paying patients. It hired us in 2021 to turn enquiries into booked appointments across every department. It is one of our longest-standing clients: with us since 2021, and still with us five years later.
Objective
Our Approach
From Messages to Booked Appointments
We rebuilt the ad account around one outcome: booked appointments. We chose the treatments and offers that balanced booking volume against order value, then split budgets by department across Meta and Google.
New booked appointments grew every month, up almost 80% from month one to month three. Our first quarter produced an estimated AED 322,500 in sales in the first 90 days, at a 4x return on ad spend, on a lower overall ad budget.
One Service, One Offer, One Campaign
As the clinic grew, we restructured the account for scale. Every service line got its own campaign, a fixed-price entry offer and its own landing page with online booking and WhatsApp. Audiences were built for each department, so every service reached the patients most likely to book it.
The turning point came from measurement. Around 80% of enquiries land in a WhatsApp chat, which Meta cannot see, so platform reports were under-counting results by a wide margin. Ambreen Hasan replaced platform reporting with a weekly tracker that joins ad spend with online bookings, WhatsApp, calls and the clinic’s own appointment log, per service, against a target for each department. Budget now moves to whatever is filling the diary, with each department judged on its own cost per lead, and the clinic logged a record 1,008 appointments in a single month.
Launching New Treatments on Demand
With the engine in place, we launch new services whenever the clinic adds them, each with its own offer, landing page and creative built around the words patients actually search. Our strongest recent launch, a new non-surgical skin-tightening treatment, went from zero to 148 consultations a month in three months.
The Results
Inside the Campaigns
Scaling Further Together
Our work with 7DMC continues, and it now spans two locations. As the clinic opens its second branch in Jumeirah, we are running the opening as its own launch: branch-only offers, dedicated landing pages, branch-level tracking and Google Search campaigns built for the new catchment. This is multi-location (multi-branch) clinic marketing built on five years of proven offers. We are now scaling that branch and adding new treatment lines across both clinics, all running on the offer landing pages that convert at more than double typical landing page rates.
Frequently Asked Questions
How do you market a medical clinic in Dubai?
Give every department its own campaign, offer, landing page and booking target, then move budget each week to whatever is filling the diary. This is the strategy we run for 7 Dimensions Medical Center, and our ads have generated 14,800+ leads and online bookings since September 2023, including 3,100+ online bookings tracked directly from the ads. One campaign for the whole clinic always ends up funding the cheapest clicks, not the most valuable patients.
How much does a lead cost for a medical clinic on Meta ads in Dubai?
It depends on the service. Across 7DMC’s account our Meta ads average about AED 96 per lead or online booking, with aesthetics campaigns as low as about AED 52 per lead. Judge each department’s cost per lead against the value of the treatment, not against one clinic-wide average.
What ROAS can a clinic get from Meta and Google ads?
With the right offers and booking-focused tracking, 4x is a realistic target for a well-run clinic account. Our campaigns for 7DMC produced an estimated AED 322,500 in sales in the first 90 days, at a 4x return on ad spend, on a lower overall budget. Choosing which treatments to advertise matters more than any bidding setting.
Why does Meta under-report clinic bookings?
Most Dubai patients book in a WhatsApp chat or by phone, and the pixel cannot see those conversations. In one month Meta reported 92 purchases for 7DMC while the clinic logged 609 appointments for the services we advertised. That is why we measure appointments booked per service every week, so working campaigns never get switched off.
How do you market a multi-location clinic?
Run every new branch as its own launch, with branch-only offers, dedicated landing pages, local search campaigns and tracking that routes each enquiry to the right location. This is the multi-location clinic marketing playbook we built for 7DMC’s second branch in Jumeirah, on top of an account that has generated 14,800+ leads and online bookings. A new branch should borrow the main clinic’s proven offers, not start from scratch.