576 Leads and 108 Completed Treatments in 90 Days for Slim Polyclinic, a Dubai Slimming and Aesthetics Clinic, with Meta and Google Ads
Slim Polyclinic (formerly Slim Spa) is a slimming and aesthetics clinic in Dubai, treating men and women for 28 years. Since February 2025, MedSpa Marketing has run its Meta ads, Google Ads, lead capture and SEO, with the strategy led by Ambreen Hasan. Our clinic marketing delivered 576 leads and 108 completed treatments in the first 90 days, our campaigns have generated 2,229 enquiries since, and in September 2026 93% of booked patients showed up.
Client Overview
Slim Polyclinic sells non-surgical weight loss, body contouring and skin treatments to men and women in Dubai, from its clinic on Sheikh Zayed Road.
The clinic’s earlier marketing produced leads, but too many were poor quality, cancelled or never showed up. It hired us in February 2025 to fix that: rebuild the ad account, clean up the data and turn ad spend into booked, completed treatments.
Objective
Our Approach
Rebuilding the Account Around Treatment Offers
We rebuilt rather than patched. We restructured Meta and Google around single-treatment offers, fixed conversion tracking and refreshed the creative, so every campaign sold one treatment to the right audience. We also recommended a medical weight-loss programme, which we launched from zero into one of the clinic’s strongest packages.
The rebuild paid off quickly: our first 90 days delivered 576 leads and 108 completed treatments, so nearly 1 in 5 leads became a completed treatment.
Quality Over Volume
Ambreen Hasan moved the strategy from chasing lead volume to chasing booked patients. We cleaned the lead records, moved every enquiry into one CRM and made a free consultation the main call to action, with online booking first and WhatsApp second.
We tested every lead format against each other and moved budget to the ones that produced better-qualified patients, not just cheaper chats. Email and WhatsApp campaigns kept past enquirers warm, so every lead the clinic had paid for stayed in play.
Our Own Lead Capture, Attribution and No-Show Control
We built Slim Polyclinic its own lead capture system. Every new WhatsApp chat and online booking is logged with the campaign and ad that produced it, and bookings flow back to Meta through the Conversions API, so the algorithm learns from real patients, not clicks. Leads traced to their ad went from 0% to 58%.
We rebuilt Google Ads to optimise for bookings and added a post-booking email sequence to cut no-shows. In September 2026, 93% of booked patients showed up. Alongside the ads, we grew the clinic’s visibility on Google and AI search with SEO and AEO.
The Results
“I am really impressed with your work and your dedication… what you promise me you delivered more then my expectation and your team also very helpful and professional”
Scaling Further Together
Our work with Slim Polyclinic continues. The clinic is opening a second branch in Mercato Mall, and we are building its launch: a new website, launch offers and a dedicated ad account, running on the same lead capture and attribution system from day one. It is the same branch launch strategy behind 7DMC’s second clinic in Jumeirah, adapted for a slimming and aesthetics clinic.
Frequently Asked Questions
How do you get more patients for a clinic in Dubai?
Sell one treatment and one offer per campaign, send every lead into a fast booking flow, and measure success in completed treatments, not clicks. This is the strategy we built for Slim Polyclinic, and it delivered 576 leads and 108 completed treatments in our first 90 days. Most clinics do not have a traffic problem, they have a follow-up problem.
Why are my clinic’s leads poor quality?
Usually because the campaigns are optimising for the cheapest chat or form, not for patients who book and show up. When we took over Slim Polyclinic’s account, we rebuilt it around single-treatment offers and a free consultation booking, and nearly 1 in 5 leads in our first 90 days became a completed treatment. Telling the algorithm which leads actually booked is the fastest way to raise quality.
How do you track which Facebook ad a WhatsApp lead came from?
You need a capture layer between the ad and the chat that logs every new conversation with its campaign and ad, then sends bookings back to Meta through the Conversions API. We built exactly this for Slim Polyclinic, and leads traced to their ad went from 0% to 58%. Once Meta learns from real bookings instead of clicks, it finds more patients who actually book.
How can a clinic reduce no-shows from ad leads?
Confirm fast and keep reminding. Behind every booking we built a post-booking email sequence for Slim Polyclinic, and in September 2026, 93% of booked patients showed up for their appointment. Most no-shows come from patients who booked on impulse and heard nothing until the day.