3.7x More Google Impressions and Top-10 Rankings for Over Half Its Searches in 11 Weeks, for LKX Translation, with a Website Rebuild and SEO
LKX Translation is a global translation and localisation company based in China, selling to international B2B clients. Gateway Marketing Digital delivered a full website rebuild and SEO programme, with the strategy led by Ambreen Hasan: a new multilingual WordPress website, then SEO and AEO. From an old site that had no Google visibility, the new site grew its Google search impressions 3.7x within 11 weeks of SEO starting, and over half of the searches it appears for (52%) now average a top-10 position.
Client Overview
LKX Translation sells document, certified and specialist translation, interpretation and localisation to companies in finance, legal, manufacturing, government and e-commerce. It was referred to us by the managing director of Teko Marine, a client whose B2B SEO we also run.
We were hired to win LKX new international clients online: rebuild a website that overseas buyers can find, trust and contact, then make it rank on Google.
Objective
What We Built
A Rebuild Strategy, Not a Patch
The old website was invisible on Google and flagged as not secure. Ambreen Hasan recommended a full rebuild rather than a patch, and that decision set up every result that followed. We moved the brand to a clean new domain and international-friendly hosting, secured every page, and planned the languages in phases, starting with English and Chinese.
A Premium, Multilingual Website Built to Convert
We designed and built a new multilingual WordPress website with a premium, international look and copy rewritten for overseas buyers. We structured the site strategically around how buyers search, with a dedicated page for every service, industry and language, and clear routes to an enquiry from every page. Every page was quality-checked on mobile before launch.
SEO and AEO That Compound
Once the site was live, we launched SEO with a technical audit, keyword research and optimisation across every page. We added structured data so search engines and AI answer tools understand exactly who LKX is, and we run weekly link building and reporting to keep rankings climbing.
The Results
Within 11 weeks of SEO starting:
“Looks great, thank you!”
Scaling Further Together
LKX moved from a one-off website build to an ongoing monthly SEO programme with us. We are now extending the site into more languages, including Arabic for buyers across the GCC, building new pages for high-value services, and pushing the core service terms toward the top of page one.
Frequently Asked Questions
Why is my website not showing on Google?
The usual causes are hosting Google struggles to reach, no SSL certificate, thin or poorly translated content and no technical SEO. LKX Translation’s old site had all four and had no Google visibility. After our rebuild and 11 weeks of SEO, over half of the searches it appears for average a top-10 position. Fix the foundations first, because no content ranks on a site Google cannot reach or trust.
How long does SEO take to work for a new website?
Specific, lower-competition searches can rank within two to three months, while broad terms take longer. Our SEO strategy for LKX Translation grew the new site’s Google impressions 3.7x within about 11 weeks. Niche service and industry searches move first, so build pages for them from day one.
How do you do SEO for a B2B services company?
Build a dedicated page for every service, industry and language buyers search for, then support it with technical SEO, schema and steady link building. This is the structure we built for LKX Translation, and 52% of the searches it appears for now average a top-10 position, including page-one positions for manufacturing and Japanese document translation. One page per buyer intent gives Google a clear answer to rank.
Does a website need SSL to rank on Google?
Google uses HTTPS as a ranking signal, and browsers mark sites without it as not secure, which turns B2B buyers away on sight. LKX Translation’s old site had no SSL and no Google visibility, and the secure site we rebuilt grew its weekly Google impressions about 10x. For any business selling to international clients, SSL is the minimum entry ticket.