219 Property Viewings at a 17% Lead-to-Viewing Rate, and 33% on The Bay, for Rocky Real Estate, a Dubai Brokerage, with Meta and Google Ads
Rocky Real Estate is a Dubai brokerage selling ready and off-plan property. From May 2022 to March 2024, Gateway Marketing Digital ran its real estate brokerage marketing in Dubai across Meta and Google ads, landing pages and lead funnels for about 25 projects, with the strategy led by Ambreen Hasan. Our campaigns drove 219 property viewings from ready-stock leads at a 17% lead-to-viewing rate, with The Bay turning one in three leads into a viewing, from 1,717 buyer leads in total.
Client Overview
Rocky Real Estate is a multi-agent Dubai brokerage selling ready and secondary homes alongside off-plan launches from major developers.
We were hired to keep the agents’ diaries full: a steady flow of buyer leads for every active listing, turned into booked viewings, across several projects running at once.
Objective
Our Approach
A Funnel for Every Project
We built every project as its own funnel: a dedicated landing page, its own Meta campaign and Google Search and Performance Max campaigns to catch buyers searching by building or area. Creative stayed specific to each building, selling what made that address different. Every lead went into a shared pipeline that assigned it to an agent and tracked contact, viewing and sale.
Budget Follows Viewings
The turning point came when Ambreen Hasan moved the account from optimising for leads to optimising for viewings. The data showed ready stock produced viewings far faster than anything else, so we moved budget to the projects with the best viewing rates and added online viewing booking, so buyers could pick a slot without waiting for a call back.
The Bay in Business Bay became the account’s largest campaign and its strongest, with 129 viewings at a 33% lead-to-viewing rate. Across ready stock, the campaigns averaged 17%.
Prime Launches and Smarter Lead Capture
We ran a portfolio of off-plan campaigns for major developer launches, and opened the Anantara Residences campaign on Palm Jumeirah at AED 109 per lead in its launch month. For buyers who had not chosen a project, we built a property match quiz that asked about budget, area and property type before contact details, so agents received leads who had already said what they wanted.
The final phase delivered leads at AED 148.90 each across prime launches and the quiz funnel, with agents asking for a break from the leads so they could close. As demand grew, we ran an agent recruitment campaign so the brokerage could grow the team handling it.
The Results
Our work for the brokerage continued into new launches, including the Dubai Jewel Tower campaign that generated 1,122 leads in three months.
“I need a break from the leads because i’m working on closing two, these leads are too good!”
Frequently Asked Questions
Do Facebook ads work for real estate agents in Dubai?
Yes, when every project gets its own funnel and leads reach an agent fast. Our Meta and Google ads strategy for Rocky Real Estate delivered 1,717 buyer leads across about 25 projects and 219 viewings on ready stock. The ad only starts the sale; speed to call and a relevant offer turn the lead into a viewing.
How do you get more property viewings from leads?
Make booking a viewing as easy as possible and put budget behind the projects that book the most. Our ready-stock campaigns averaged a 17% lead-to-viewing rate, and The Bay in Business Bay reached 33%. A lead called in the first hour is far more likely to view than one called the next day.
What is a good cost per lead for real estate in Dubai?
For prime Dubai property, a cost per lead in the low hundreds of dirhams is strong when the leads go on to view. In the final phase of our campaigns for Rocky Real Estate, including the Anantara Residences launch on Palm Jumeirah, leads came in at AED 148.90 each. Judge cost per lead against the viewing rate, because a cheap lead that never views costs more.
Should a Dubai brokerage advertise ready or off-plan property?
Run both, but expect ready stock to convert into viewings faster. Across our Rocky Real Estate campaigns, ready-property leads produced 219 viewings at a 17% lead-to-viewing rate. Ready buyers can see the unit this week; off-plan buyers need longer nurture around payment plans and handover dates.
Do quiz funnels work for real estate lead generation?
Yes, for buyers who have not picked a project yet. The property match quiz we built for Rocky Real Estate captured every lead with budget, area and property type already answered, inside a final phase that ran at AED 148.90 per lead. That gives the agent a reason to call with two or three matching listings instead of a cold script.